Cold Start.
First High-Ticket Customer
in 2 Weeks.
How we took Crated — an unknown B2B SaaS with zero customers — and built a lead generation engine that delivered 50 warmed-up leads a week and closed the first high-ticket deal within two weeks of launch.
Challenge
Crated is a B2B SaaS product in the logistics space — sold with an agency-style implementation, meaning the first deal is high-ticket by nature. But with no brand, no audience, and no prior customers, there was no path from a great product to actual revenue. The goal: build a repeatable system that generates qualified, warmed-up leads and closes the first high-value deal fast.
The Problem
No inbound leads
The platform had zero customers and no established channels for generating qualified leads — relying entirely on founder outreach with no repeatable system.
Undefined sales process
No structured pipeline, no CRM, no follow-up cadence. Promising conversations went cold without a system to move prospects from interest to close.
Unclear positioning
The product's value proposition wasn't landing with the target audience, making it hard to differentiate from generic shipping tools.
No conversion infrastructure
No landing pages optimized for conversion, no lead magnets, no automated nurture sequences to warm cold traffic into qualified demos.
The Solution
Multi-channel lead engine
Built and launched targeted outbound and inbound campaigns across LinkedIn, cold email, and content channels — generating consistent weekly leads from day one.
Structured sales pipeline
Designed a repeatable sales process with clear stages, follow-up automation, and CRM tracking — so no opportunity falls through the cracks.
Sharpened positioning & messaging
Refined the ICP, value proposition, and messaging through rapid iteration and A/B testing against real market feedback.
Conversion-optimized funnel
Created high-converting landing pages, lead capture flows, and automated email sequences that nurture prospects from first touch to booked demo.
Results
Curated, qualified prospects delivered weekly — not raw cold contacts, but leads already educated on the product and ready for a conversation.
From zero to a paying customer in two weeks. For a B2B SaaS with an agency implementation model, this is the result that proves the system works.
Each month's pipeline value tripled as messaging sharpened, channels matured, and the sales process compounded its results.
Client Background
A B2B SaaS platform for shipping and logistics, sold with an agency-style implementation — meaning each new customer starts with a higher-ticket onboarding engagement, then transitions into recurring SaaS revenue. Technically solid and market-ready, but completely unknown. Crated needed a go-to-market engine that could generate qualified demand and close high-value deals from a cold start.
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